Before Starting Kritical Edge Pradeep was Vice President – Corporate Communications, ReNew Power – India’s largest renewable energy company. His responsibilities included corporate reputation management, advertising, media relations, digital and social media, brand building, marketing support for business and internal communications.
Prior to ReNew Power, Pradeep worked at PepsiCo for more than seven years. In his role as the Corporate Communications Director for PepsiCo India Region and the leader of the function, his responsibilities included corporate PR, brand PR, internal communications, consumer relations, crisis management and CSR communications. At PepsiCo he was responsible for protecting and enhancing the reputation and brands of PepsiCo and facilitating the development of a culture, which promoted employee engagement. After heading communications for PepsiCo in India for almost six years, he was promoted to a regional role for PepsiCo Asia, Middle East and North Africa (AMENA)
Amritha has been part of the founding team of Kritical Edge Consulting. With over two decades of experience in the communications space, Amritha has worked on a multitude of external and internal communications campaigns across a broad spectrum of industry segments.
In her last role as the GM, Corporate Communications at CBRE South Asia Pvt. Ltd., she single-handedly managed the entire communications mandate for the business in India for several years. One of her key responsibilities and deliverables during her tenure was to leverage existing relationships with industry bodies to create annual intellectual properties as well as enhance CBRE’s participation and engagement in their regular events. This included building properties with associations such as CII, RICS, AMCHAM and FICCI to name a few. The objective was to showcase the firms’ expertise across Real Estate. She was also responsible for the implementation of short and long-term PR strategies for CBRE across all business line, including thought leadership, leveraging research reports, media relations, events, internal communication, awards and so on.
Amritha holds a Bachelor of Honours degree in English from St. Stephens College, Delhi University. She loves to read and is passionate about baking and cooking.
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